“All designer brands will see very weak demand for their goods in the first quarter of 2020 at least,” the WSJ stated, in an analysis of coronavirus’ effects on the luxury goods market. Retail analysis are also tipping Chinese shoppers – a key demographic for luxury fashion – will spend less, in the wake of coronavirus.

Gucci, Bottega Veneta, Prada and Fendi are among the world’s most sought-after fashion brands, whose supply chains are based in Italy.Ī Wall Street Journal report indicated that Italian luxury brands would feel the impact of the virus on sales, after it started in China and has put Italy – and most of the world – in a state of emergency. Luxury brands that are made in Italy “could be impacted” by the deadly coronavirus, which has left the country in lockdown, with an overall downturn in designer retail expected as a result. “It is, however, advised not to directly apply makeup that may have been used by others,” a Sephora statement said. Sephora announced enhanced safety measures including disinfecting “high-touch” areas in stores, adding hand sanitiser stations, and cleaning display testers “multiple times a day”. In an email to customers titled “Steps we’re taking to address COVID-19”, Sephora’s US-based operation said: “As a precautionary measure, and for the welfare and safety of our clients and employees, we are suspending all paid in-store services, makeup, and skincare applications, and classes until further notice”. Sephora has taken new measures to tackle hygiene in the wake of coronavirus. “We have also imposed additional sanitisation protocols to ensure the utmost hygiene during the services to safeguard the health and wellbeing of our customers and our cast.” “Our mini makeovers will continue as we only use single-use applicators (spatula, foundation sponge, mascara applicators etc) and have provided alcohol disinfectants, antibacterial wipes and sprays that will be available to customers before they try products in our stores. “The recent suspension of custom makeovers and makeup lessons in all stores is purely a precautionary measure as these services require the use of makeup brushes, which are not meant for single-use,” Sephora Australia said in a statement to News Corp. Sephora’s Australian and US operations have halted in-store makeovers amid the pandemic.

News Corp Australia understands customers will be offered with a refund or product redemption.

MAC’s new “no-touch” service model promotes hygienic self-application with disposable applicators and instructs makeup artists not to use brushes.

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